Microsoft Dynamics 365 brings G. Desmet closer to its customers

For G. Desmet, digitalisation is all about efficiency, and above all, it’s for the benefit of the customer. A customer survey revealed that communication was very important to G. Desmet’s customers, and an area where there was room for improvement. “So we looked into how we could solve this, and came to the conclusion that a CRM system could help us, as it allows us to centralise all communication, quotes, documents, and so on,” explains Ward. G. Desmet opted for Microsoft Dynamics 365 and therefore deliberately sought out a Microsoft partner for the implementation: “As we already work with several Microsoft products, the link with Savaco as a Microsoft partner was quickly established.”

To set up the CRM system, G. Desmet, in consultation with Savaco, opted for a kick-start programme. “This enabled us to develop a CRM package within six weeks that we set up ourselves and that is tailor-made for us,” Ward continues. “By starting to use the system ourselves straight away, we were able to agree with Savaco on the features that were important to us, thereby achieving the perfect implementation for our needs.”

Today, G. Desmet has a CRM system that will support its future growth. Ward is therefore pleased with the result. "We found the kick-start phase to be an intensive period in which we invested a great deal of time, but which proved very rewarding in the end," Ward adds. "By putting so much time into it, our system is now exactly what we want."

"We have ambitious growth targets in terms of turnover for the future, and customer relationships are vital to achieving that turnover," Ward concludes. With their new CRM system, they can now really get closer to their customers and respond effectively to their enquiries.